Performance Marketing Manager

Job Description:

We are looking for a strategic and results-oriented Performance Marketing Manager to lead and optimize our performance marketing campaigns. This role requires a strong command of B2C paid social advertising, creative strategy, team leadership, and conversion optimization. The ideal candidate is a data-driven marketing expert with proven experience in managing paid social campaigns across Meta (Facebook, Instagram) and TikTok platforms, as well as knowledge of email marketing and CRO strategies.

About My Amazon Guy:

My Amazon Guy is a thriving digital marketing agency with over 500+ employees and a diverse range of clients. Our culture is dynamic, rewarding, and innovative. We are dedicated to helping our clients achieve remarkable sales growth on Amazon while ensuring their peace of mind.

Key Responsibilities:

• Design, implement, and optimize performance marketing strategies for B2C paid social campaigns on Meta (Facebook, Instagram) and TikTok to achieve ROI and growth objectives.
• Analyze campaign performance, leveraging insights to optimize ad spend, targeting, and creative output.
• Integrate email marketing campaigns, ensuring alignment with paid strategies and best practices.
• Manage and mentor a team of media buyers, creative specialists, and CRO experts.
• Foster a culture of collaboration, innovation, and performance excellence within the team.
• Oversee recruitment, training, and professional development of team members.
• Collaborate with creative teams to develop engaging ad creatives and copy that drive user engagement and conversions.
• Implement A/B testing for creative elements, ensuring high-performing visuals and messaging.
• Lead initiatives to enhance landing page performance, improve user experiences, and increase conversion rates.
• Develop and test hypotheses for ongoing CRO improvements.
• Establish and build scalable processes for creative production, paid search, and social media marketing campaigns.
• SOP creation.
• Ensure seamless collaboration between cross-functional teams, maintaining operational efficiency.
• Maintain active certifications on Meta and TikTok platforms.
• Stay updated on emerging trends and best practices in performance marketing, social advertising, and conversion strategies.

Qualifications:

• 5+ years of proven social ads management experience with a strong focus on B2C campaigns.
• At least 3 years of experience managing campaigns on Meta and TikTok platforms.
• Demonstrated expertise in email marketing best practices and multi-channel campaign integration.
• Advanced knowledge of social and search ads platforms, campaign analytics, and performance optimization.
• Proficiency in CRO techniques, including A/B testing and landing page optimization.
• Strong creative and copywriting skills.
• Active Meta Certification for advertising professionals.
• Active TikTok Certification in advertising.
• Proven ability to manage and lead cross-functional teams.
• Track record of building efficient workflows and processes for creative production and performance marketing campaigns.
• Strong analytical mindset with the ability to derive actionable insights from campaign data.
• Excellent communication and presentation skills.
• Highly organized and detail-oriented, with a focus on driving measurable results.

Technical Requirements:

• A dual Monitor setup is required (at least 8GB of RAM)
• Must have at least 25 MBPS internet speed

What can you expect as a MAG Employee?

• 40 hours a week, 8 hours a day
• Competitive salary base
• Permanent WFH setup
• Unlimited FREE access to MAG School courses and SOP Library!
• Work schedule is in EST (Monday-Friday only)
• Opportunities for professional development and career advancement

To apply, kindly send your applications to: https://myamazonguy.com/jobs. You may follow up on your application by emailing us at recruiting@myamazonguy.com.