- 5 April 2024
An ecommerce digital marketing specialist with 6+ years of experience in consumer goods for a Top 500 Amazon Seller. Expertise in building and optimizing paid advertising campaign strategies to increase sales on 3rd party eCommerce platforms. Experience driving inbound marketing through SEM, social media, and SEO. Eager and quick to learn new skills, software, and industries.
Education
Experience
Assisting with managing Amazon PPC campaigns to ensure ACOS, budget, PPC sales and profit goals are met for all company brands
Assisting with keyword research for Amazon PPC Campaigns
Building Amazon PPC campaigns via bulk upload spreadsheets
Managed product listings via Amazon Seller Central for a Top 500 Amazon Seller as well as via Walmart, eBay, Wayfair, and Overstock
Ran on-platform paid advertising campaigns on Amazon, improving sales by 31%, profits by 28%, and clicks 49% within a one-year period
Responsible for keyword bidding, competitor research, and meeting specific targets for KPIs like ACoS
Delivered strategic recommendations for eCommerce retail platform SEO, including product titles, listing descriptions, photos, and metadata
Built and nurtured relationships with Amazon to resolve issues including the “Buy Box” and FBA fees
Optimized Facebook & Instagram Brand Pages as well as paid advertising via Facebook Ads