Ecommerce Digital Marketing Specialist
  • 5 April 2024

An ecommerce digital marketing specialist with 6+ years of experience in consumer goods for a Top 500 Amazon Seller.  Expertise in building and optimizing paid advertising campaign strategies to increase sales on 3rd party  eCommerce platforms. Experience driving inbound marketing through SEM, social media, and SEO.  Eager and quick to learn new skills, software, and industries.

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BS in Business Administration @ SUNY Oswego
Aug 2013 — May 2016


Amazon Advertising Specialist @ Vermont Teddy Bear
May 2022 — Current

Assisting with managing Amazon PPC campaigns to ensure ACOS, budget, PPC sales and profit goals are met for all company brands

Assisting with keyword research for Amazon PPC Campaigns

Building Amazon PPC campaigns via bulk upload spreadsheets

DIgital Marketing Specialist @ Green Mountain Imports
Apr 2018 — May 2022

Managed product listings via Amazon Seller Central for a Top 500 Amazon Seller as well as via Walmart, eBay, Wayfair, and Overstock

Ran on-platform paid advertising campaigns on Amazon, improving sales by 31%, profits by 28%, and clicks 49% within a one-year period

Responsible for keyword bidding, competitor research, and meeting specific targets for KPIs like ACoS

Delivered strategic recommendations for eCommerce retail platform SEO, including product titles, listing descriptions, photos, and metadata

Built and nurtured relationships with Amazon to resolve issues including the “Buy Box” and FBA fees

Optimized Facebook & Instagram Brand Pages as well as paid advertising via Facebook Ads

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